Monday, January 30, 2012
Black History Month
Wednesday, January 25, 2012
What do You need from B.M.M.O. Consulting?
Marketing, we got it! Branding, we got it! Analysis, we got that too! We have what you need to bring publicity to your brand.
B.M.M.O. Consulting was started to fulfill a passion for marketing, branding and analytics. This has been done by managing social media outlets, providing image consulting, increasing brand awareness and growing profits.
B.M.M.O. Consulting has been successful at getting clients into magazine databases, branding awareness through gift bag opportunities, providing tips and solution to attract new customers and providing written professional documents for advertising purposes.
Contact us and we’ll get you started! Creativity is how businesses keep moving forward!
B.M.M.O. Consulting,
Business Minded, Marketing Oriented
Sunday, January 15, 2012
It’s Your time to Live Your Dream, Martin Luther King Jr.
“I say to you today, my friends, that in spite of the difficulties and frustrations of the moment, I still have a dream. It is a dream deeply rooted in the American dream.
I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident: that all men are created equal."
I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.
I have a dream today.
This is our hope. This is the faith with which I return to the South. With this faith we will be able to hew out of the mountain of despair a stone of hope. With this faith we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day.” – Martin Luther King Jr.
The words above are a snippet of Martin Luther King Jr.’s “I Have A Dream Speech.” What is your dream? What can you do to make you a better person? How can you help make the world a better place? All of these were tasks Dr. King strived to accomplish. He fought for equality and fair justice. Even though he is gone, his legacy still lives on and there are many things we can do to help him accomplish this in his passing. Let’s start today. Take time and help someone else out, be lax to judge, but quick to have compassion, slow to anger and quick to turn the other cheek. Why? Because it is with this character that Martin Luther King Jr. made change happen. So today, we salute you Dr. King. We wish you a Happy Birthday and thank you for the work you did in the past and hope to spiral the momentum to do even greater deeds as a country.
Friday, January 6, 2012
Product Deception, Brand Expansion & Product Placement in this Week's Marketing Fix
Honda is Running Short on Miles
Honda is in the news this week and being sued for failing to provide owners with the mileage promised. Many people rushed to hybrid cars because they believed that an extra couple of thousand dollars on the sticker price would save them many thousands of dollars over the lifetime of the vehicle. Heather Peters in this case feels she was deceived. She said her vehicle only provides 30mpg when it was advertised to provide 50mpg. She is a former attorney and is taking Honda to small claims court to get money back for being sold a vehicle with false information. Honda says that on the window sticker it states that mileage may vary. Peters doesn’t believe that was enough warning to make up for the 20mpg difference. This is the very reason there were many skeptics of hybrids when they first came out. There had been no history to prove that long-term it would be more efficient. Honda did its job marketing high miles per gallon, but if the consumer feels duped, then they did more deceiving than marketing. There should be a clear line between fact and deception. You want your consumers to keep coming back because you gave them what they wanted. Let’s see how much more discretion Honda uses in it’s next set of marketing ploys to keep its name out of the news and the courtroom.
Vitner, A Chicago Brand is Going National
First Jays Potato Chips, now C. J. Vitner, is being sold. Chicago is losing in the potato chip industry. Vitner started in Chicago in 1926 by the Vitner family. The move to sell the company was initiated to make Vitner a national brand. A company called Snak King Corp. out of Los Angeles will purchase Vitner. Business operations out of Chicago will remain the same and the management team will not be affected by this move. We wish Vitner much success in their pursuit to become a national brand, they have a strong backing in Chicago, and we hope it follows them throughout.
Chicken & Beer Can Now Board the Plane in Atlanta
Rapper and Entrepreneur Christopher Bridges, better known as Ludacris, announced that he would be opening a new restaurant in one of the busiest airports in the world. He will open his restaurant called “Chicken & Beer” in Hartsfield-Jackson Atlanta International Airport. This is great product placement for Ludacris. This airport services 89 million passengers per year. The restaurant will open in Concourse D, which is under expansion and expected to be ready in 2014. Ludacris derived the name of the restaurant from the title of his album that debut in 2003. We wish Ludacris much success and will have to get a flight out of Atlanta to try it out once it’s up and running.
Wednesday, January 4, 2012
Love Dark Chocolate? Find out why you should….
If you’re anything like us, we love chocolate, milk chocolate is our favorite, but we can also appreciate dark chocolate for it’s health benefits. It has so many health benefits because it has high levels of flavonoids, which provide a boost in antioxidants for you. Joy DuBost, an American Dietetic Association spokesman recommends the darker the chocolate the better, eat less-processed chocolate that contains at least 65% cacao. While dark chocolate has its health benefits, you should only eat 1 – 2 ounces max, a day, it still has fat and calories you don’t want to load up on. We’re going to list below some reasons why you should indulge in those 1 – 2 ounces a day to keep your health in good standing.
Heart Disease Prevention –Studies concluded that individuals who ate more chocolate had a 37% lower risk of any heart disease than those who ate less amounts of chocolate.
Decreased Stroke Risk – In a study done by Swedish researchers, women who ate high amounts of chocolate (two candy bars per week) lowered their stroke risk by 20%. While more research is needed to confirm the exact amount and types of flavonoid-rich chocolates needed to lessen stroke risk, a British study found that individuals who ate more chocolate were 30% less likely to have a stroke.
Increased Good Cholesterol – Dark chocolate is a cholesterol superfood. The cocoa butter in the dark chocolate is what increases the good cholesterol. Researchers won’t go as far as to say chocolate is the cholesterol cure-all, but it has qualities that are a step in the right direction.
Improved Vision – The flavonoid in dark chocolate improve blood flow to the brain, which improve blood flow to the retina and helps to maintain and increase eyesight.
Enhanced Mood – The fatty acids in the chocolate stimulate the neural activity in the areas of the brain associated with pleasure and reward. Eating chocolate triggers the brain to feel delighted.
All these benefits to chocolate make us want to go have chocolate right now. Chocolate contains many ingredients that are good for your health, but just like anything else, it should be done in moderation. If you follow the suggested max of 1-2 ounces a day, not only will you have the opportunity to improve you health, but feel good while you do it and get your chocolate fix in for the day. We hope that these tips have been informative to you and have given you a reason to have chocolate every day and feel guilt free for it.
Subscribe to:
Posts (Atom)
