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Wednesday, February 22, 2012

Lessons We Can Learn From Nat King Cole




As we continue to give honor during Black History Month, today we honor Nat King Cole.

This year marks the 45th anniversary of Nat King Cole’s death.  At the age of 45 he died in 1965 of lung cancer.  Cole started performing at the age of 15 when he left school to pursue a career as a jazz pianist, and later became a pop singer. In 1937 while performing, a club owner gave him the name Nat "King" Cole.  Later he became the first black television presenter and hosted "The Nat King Cole Show” until 1957.  The show was a nationally aired 15-minute weekly variety show that was eventually cancelled due to lack of advertisers willing to sponsor a show hosted by a black man.   Cole's career proved that whites didn't have a monopoly on sophistication through his versatility in his performances.  Some African Americans felt Cole didn't support the civil rights movement, due to the fact that he declared he was an entertainer, not an activist.  Today we celebrate the life of Nat King Cole.  While he was not a political advocate, he indirectly advocated as he led his life to pursue his goals at all cost.  That’s the type of determination this generation needs to have in pursuing positive goals.

I'm not playing for other musicians.  We're trying to reach the guy who works all day and wants to spend a buck at night. ~ Nat King Cole

Not only can we learn a lesson on music and determination from Nat King Cole, but also one of knowing your target market.  Above is a quote from Nat King Cole about the audience he was appealing to.  When you know your target market, you know how to display your talent and make it successful, and that is what Nat King Cole did.  Nat King Cole was able to silence the critics because he knew they weren’t his true audience.  When you are motivated to achieve your goals, you shouldn’t let anyone who isn’t involved in your success stop you from getting there. Nat King Cole set his target market and received success in his career by focusing to satisfy those who sought his craft.

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