Client Contests

Friday, October 14, 2011

Pink Marketing



In honor of National Breast Cancer Awareness Month, this week’s marketing post will be a little different.  This week we will highlight a few items that you can purchase to honor the awareness of breast cancer and help increase its financial research funds.  Breast cancer is a disease in which malignant (cancer) cells form in the tissues of the breast.  Don’t be fooled, men can get breast cancer too!  WebMD states that breast cancer is the most common cancer among American women.  One in every eight women in the United States develops breast cancer.  According to the American Cancer Society, women between the ages of 35-40 should have a baseline mammogram; ages 40-50 you should get them every other year; and after 50, every year.  There are several types of cancer so the treatment varies by person.  Bottom line, get yourself checked out.  Your health is important to you and all of your loved ones.  The purpose of National Breast Cancer Month is to inform women about early discovery, diagnosis and treatment for breast cancer.  You have the power, use it to get tested and take the proper steps to stay healthy.  Spread the word so that you and family and friends can live longer, happier lives together.

OPI Shattered Pink of Hearts 2011 – OPI has been partnering with Susan G. Komen since 2007 by providing polish to support the cause.  They contribute a guaranteed $25,000 to benefit Komen for the Cure.  It is sold in JCPenny, Ulta and online; go pink with a cause!

Fergie Women’s Awareness Shoes – Fergie designed a pair of cute sparkly pink shoes to support Breast Cancer Awareness.  Fergie Shoes and Brown Shoe Company will be donating $20,000 to Susan G. Koman for the Cure.  The shoes are $80 and can be purchased on her website. 

Old Navy TeeOld Navy created five limited edition tops to support Breast Cancer Awareness Month.  The cost of these tees are $23; 5% of the retail price of each tee sold will be donated to the Susan G. Komen Foundation. 

Iman Cosmetics Afterglow Sheer Finish Bronzing Powder - During the month of October, Iman is donating $1 for every Afterglow Sheer Finish Bronzing Powder that is purchased.  The proceeds will benefit The Intercultural Cancer Council (ICC), which promotes policies, programs, and research to eliminate the unequal burden of all cancers among racial and ethnic minorities and medically underserved populations in the US.  This product can be purchased at Target and Walmart for $16.

‘Pink Ribbon’ Earring & Necklace Set - After you made all your cause supporting shopping trips, stop by May Vora Jewelry and pick up something that will highlight all your other purchases.  You will find “one of a kind” Breast Cancer Awareness Jewelry items that will show your support in the most fabulous way.


Most of the items above and more can be found at seventeen.com.  Get out and shop for the Cure!

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