Client Contests

Friday, October 28, 2011

Marketing Topics of the Week



The McRib is Back!
McDonalds has brought their McRib Sandwich back and there are some happy consumers out there hungry to feed their barbeque crave.  It is usually only available when individual locations decide to serve it, but this time around it will be sold in all U. S. locations through November 14th.  Germany is the only place where you can get it year-round.  This sandwich is so popular that it has its own Facebook page, along with a website with a locator for the nearest McDonald's location that are selling it.  Last year, for the first time in 16 years, McDonalds made the McRib available in November, and since it was such a big hit, they are giving it a try again this year.  If you find a marketing strategy that works, you definitely better stick with it.  Their thought is that absence makes the heart grow fonder and adds some excitement to the restaurant’s menu.  It will be interesting to see if the sales deliver the expected increase in revenue.  Go get your McRib while it’s still available! 

Walmart Christmas Price Guarantee
Starting Tuesday, November 1, 2011 Walmart is launching their holiday savings program.  This program will go until December 25th.  How the program works is that if you buy anything between November 1st and December 25th and find the identical product at another store cheaper they will give you a gift card for the difference.  You must bring in your receipt and an ad from the competitor’s store to verify the prices.  This also applies to items that are put in layaway.  This offer excludes Black Friday ads, expired ads from competitors, Internet pricing, percentage-off ads, clearance and certain other offers. 

This sounds like a good plan to get the momentum going on holiday spending early, especially adding the layaway option.  We are concerned about how the price matching will work out with items that are already in the layaway.  Will Walmart update the pricing every time when consumers have price matching situations?  How will they keep track of these price changes?  Is there a max number of times that you can price match an item?  These are just a few of the questions we have regarding this holiday shopping program.  Happy holiday shopping and good luck finding good deals!

Nine West Takes Sexy to the Next Level
Nine West is known for designing amazing shoes and accessories that keep any woman stylish with a dash of sexiness on top!  This new venture will do just the same, they are launching their first ever fragrance, Love Fury.  Nine West describes this fragrance as “a seductive elixir of fresh fruits, lush florals, warm woods and addictive amber.  It is contagious, intoxicating, mysterious and sexy.”  With a description like that, they’ve got us wanting to run out and try it!  The bottle is designed to look like the heel of a sexy pump that is jammed into the top.  We think this is a great bottle design; it sets the stage for a new market but makes it clear they are still in the shoe business, good brand alignment!  Nine West’s Creative Director, Fred Allard had this to say, “…There is a strong connection between the seductive statement that a woman makes with her shoes and fragrance, as both are seen as ultimate weapons of attraction.  Love Fury successfully captures the passion and addiction of the Nine West consumer.” Wait, it gets better, not only will they have this new fragrance, but they are bringing out a sexy black satin heel to compliment the scent.  B.M.M.O. Consulting is sold!  The items retail $18 for body lotion, $55 for the 3.5 ounce bottle of perfume and $89 for the pump.  Fellas take notice and ladies let your men know, it launches on Valentine’s Day 2012 and could be the perfect gift!  Love Fury will be available in several Nine West stores in the U. S. and internationally, also at Ninewest.com, and at select Macys and via their website. 

Welcome IBM’s new CEO, first Woman CEO for the Organization 
Effective January 1, 2012, IBM for the first time will be lead by a woman.  IBM’s new CEO is Ginni Rometty.  Ginni has been with IMB since 2002, she caught the attention of the former IBM CEO when she was able to close a major deal between IBM and a consulting agency.  She has worked in various roles and helped implement IBM’s strategic plan for the next five years and plans to execute them out in her new role.  A former boss of hers calls her “engaging and great with customers.”  One of Ginni Rometty’s quotes was “Growth and comfort do not coexist.” We’re sure it took a lot of stepping out of her comfort zone to achieve the growth and success she has seen in her career.  Getting out of your comfort zone can take you to new places; we wish Ginni all the best in her new role as CEO.

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