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Friday, September 16, 2011

Marketing Glitz This Week


Women making moves in Business
This week the Women's Business Development held an award ceremony honoring successful women of today.  Teresa Ging, founder and president of Sugar Bliss Cake Boutique Inc. won the Rising Star Award.  She is also opening a second store in River North; her first location is in the Loop.  In the three years she has been open she has sold 1.5 million cupcakes to over 200,000 customer, she said that amounts to one cupcake a minute.  Stop by and blissfully fill your sugar craving.  Marilyn Jones, founder and president of Chicago-based Consolidated Printing Co. and Sharon Hoffman Avent, who heads Smead Manufacturing were also honored.  Women there is nothing you can't do!

Retail Sales have Halted

August retail sales were unexpectedly low.  The economy is really starting to take a toll on the shopping habits on consumers.  So many people being without jobs and limited income growth have put a strain on the amount of money consumers are willing to part with.  Household spending accounts for 70% of the economy.  Companies are getting smart and ordering less inventory to brace themselves for the recent decrease in shopping.  Grocery and sporting goods were two of the categories that saw an increase in spending.  This makes sense, everyone has to eat, and with basketball still locked out and baseball almost over, everyone is ready for football!  Big ticket items such as cars and furniture spending is down, along with a sharp drop in clothing as well.  The season is changing, so I’m sure shopping will see an increase in the next months. 

Darden Restaurants are getting Healthy

Darden Restaurants have taken on the challenge given by First Lady Michelle Obama to help end child obesity.  They have decided to reduce the calories and the sodium in their meals.  Kid’s meals will automatically come with a side of fruit or vegetables and with 1% milk unless an adult requests a substitute.  Other fast food chains have also stepped up and added fruit to their menus and taken down pictures of less healthy food items.  The food healthiness ultimately starts at home, but it is good to see restaurants supporting the cause, especially since 1 out of 3 meals are eaten out.  

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