Sears has been in the news a lot for the month of May, some good
news, and some bad. They have made some
major business and fashion changes that they are hoping will revitalize the failing
retail stores. Back in 2005 K-Mart and
Sears merged in efforts to increase their sales and to keep both of the stores
in business. The success of that joint
venture hasn’t turned the profit that was expected. In the beginning of May The Kardashians
announced that they would be doing a line for Sears called Kardashian Kollection that will launch in August in 400 stores. The line will include clothing, lingerie and
accessories and will be geared the more curvaceous females. This is a great business venture for Sears
since the Kardashian girls are always in the news. Whether it’s a new reality show, a perfume,
special appearance or just crazy incident, they keep their name in the
headlines. I heard one person call them
professional self-promoters, and that they truly are! Kylie Jenner had her hand in the Sears
fashion line earlier last year, now the sister trio is here to increase the
sales of the younger demographic for Sears.
I don’t know about you, but for a long time, I viewed Sears as a more seasoned
individual’s store. It was the store my
dad got his work pants and undergarments from, never a fun young and vivacious
individual’s store. Well with the help
of The Kardashians, Sears is hoping to make me and anyone else who thought like
me believe that they can market to any demographic. I’ll be watching to see just how well they
pull this off. I might even stop in and
pick up some Kardashian clothing accessories to help support the cause!
No comments:
Post a Comment