The group WHO, which stands for World
Health Organization, is taking a stand against childhood
obesity. They do this by trying to reduce the marketing to
kids of unhealthy foods and beverages. Forty-Two million children under
the age of 5 are suffering from obesity; this is not only sad, but also
dangerous. The health risks that are associated with carrying around
extra weight are deadly. Per WHO, children's eating patterns are
influenced by television advertisements of foods high in fat and calories.
WHO has made a recommendation to the government that children see limited
advertisements for unhealthy foods. A way this can be done is by
monitoring the commercials advertised on children and teen specific television
stations. "WHO believes that the governments must
establish this act through the legislation of restricted harmful marketing
practices directed toward children."
Michelle Obama launched her
plan to help fight childhood obesity back in May of 2010. She set goals that she wanted to see take
place to help decrease the childhood obesity rates. She has the same views as WHO on the
importance of positive marketing of food for children.
While advertisers play a large
role in what is put on television, it is also up to parents to do their part to
monitor what they feed their children.
We all play a part; lets all support the cause to raise healthy
children!
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