Client Contests

Monday, November 22, 2010

NU Purple or ILLINI Orange & Blue.....Was it worth it???

On Saturday, November 20, 2010 The Fighting Illini played the Northwestern Wildcats on their home grounds, except, their home was the history filled Wrigley Field.  Cubs marketing thought that they would give Northwestern an advantage by dressing up the place, to make sure they won at home.  They must have forgotten, it takes a little bit more than dressing the place up to guarantee a win.  But the decorations and marketing extend even further. As if painting Wrigley Field purple and hanging Northwestern players  in the lobby wasn't enough, they even went so far as to name Waveland,  Wildcat Way.  So you would think, if you spent all this money, did all this marketing, all this advertising, the goal would succeed and Northwestern would actually win.  Truth of the matter is Northwestern LOST, 48-27.  Lesson for the day, be careful how you spend your marketing and advertising dollars, and make sure if its a big investment, it actually accomplishes the goal that was set!  Because I am a loyal ILLINI, I would like to thank everyone who had a part in painting the town Purple and giving Northwestern a great celebration.  They needed it to lift their spirits after the ILINNI partied on them at the game. 
I-L-L I-N-I......Go ILLINI!!!!!!!


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