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Friday, November 12, 2010

Black Girls Rock!

BET's 'Black Girls Rock' takes out Bravo's 'Real Housewives' in big week for cable
(November 10, 2010) In a week in which broadcast TV lost black viewers for its most popular shows, the cable networks saw a big boost in viewership. It's not a certainty that this growth will continue to happen throughout the season, but the first week of November could be the start of a trend.

TBS remained the most watched network of the week, with 8.5 million tuning in six of its Top 25 shows. BET jumped to second place among networks -- thanks to its "Black Girls Rock" special which drew 2.5 million viewers and the No.1 spot on the chart. BET had 5.4 million viewers for four of its top programs. Bravo was hot on BET's heels with the help of a back-to-back block of "Real Housewives of Atlanta." It pulled in 5.3 million viewers for four shows.

Nielsen says that the Top 25 most popular shows with black audiences pulled in 31.7 million viewers. That's increase of 18 percent over the previous week.
Top 25 Cable Shows in Black Households
   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
BLACK GIRLS ROCK!
 BET
13.1
17.8
2,578
2
NFL REGULAR SEASON 
ESPN
11.7
16.8
2,118
3
MEET THE BROWNS
TBS
9.7
14.5
1,989
4
MEET THE BROWNS
TBS
8.8
12.9
1,859
5
REAL HOUSEWIVES ATLANTA
BRAVO
8.2
11.5
1,715
6
REAL HOUSEWIVES ATLANTA
BRAVO
8.0
11.4
1,512


This week BET aired a program called Black Girls Rock, the purpose of this show was to highlight  and empower black women to know that they Rock.  Despite whatever challenges they face, they overcome them and they Rock.  This was a very positive show for BET to have, a show that empowers and not embarrasses an entire race.  Hopefully BET is taking a positive stand on the direction of shows they will broadcast to be a source of encouragement, not a source of tearing down and continuing to build on years of misconceived notions about the black woman.  The more astonishing thing about this is that we chose Black Girls Rock over Real Housewives of Atlanta.  While I too am a viewer of The Real Housewives of Atlanta, I’m glad that we chose to give our time to something that highlighted us for the powerful women we can be and not the vain, drama filled people we are portrayed as.  Women, regardless of race we ALL Rock!!!  We carry the weight of the world on our shoulders and do it all with a smile on our face.  Stand strong in spite of mountains you have to climb, there is a great reward on the other side.

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